BRAINS AND BEAUTY – THE OTHER SIDE OF TEXTBOOK DESIGN
By Kate Moore - Head of Marketing
The Department for Education has announced its panel and judging criteria to determine which maths mastery textbooks will be included on their approved list for match funding. We are excited to have the opportunity to demonstrate how our materials meet the rigorous standards including curriculum coverage, mathematical coherence, use of mathematical vocabulary, progression and so on.
This month our editorial team submitted our books to the DfE alongside a raft of evidence demonstrating the value of the Primary Maths Series. It’s an impressive read, which goes into detail about the mathematical and pedagogical rigour of our books, but on reading our response, I notice we weren’t asked about the look and feel of the books. While it’s right that the DfE isn’t concerned about aesthetics, how our books look was an equally important part of their design.
When creating the Primary Maths Series we wanted to produce materials that were unlike any maths books a child had ever seen – engaging, unique and relevant for UK schools, with characters children will love and get to know.
So I’d like to share the more creative process behind the series, the beauty that goes alongside the brains…
Our design principles: